Mental health is essential for overall well-being at every stage of life. Regardless of age, background, or experience, prioritizing mental health strengthens individuals, families, and communities. Mental health issues are on the rise in young people. Pay attention to their social, emotional, and behavioral changes. Early support can help children thrive. Week 2, May 4-10, of SAMHSA’s campaign highlights the importance of early mental health support, resilience, and self-care for children and teens. Key messages:
- Supportive families, schools, and communities help children and teens build strong mental health.
- Teaching coping skills early empowers young people to manage emotions and challenges.
- Recognizing early signs of mental health concerns can lead to timely support and positive outcomes.
- Open conversations about emotions help children develop resilience and feel safe seeking help.
- Regular physical activity can help improve children’s mental health and enhance their well-being.
- Many children face mental health challenges—early intervention and support can make a difference.
SAMHSA’s 2025 Mental Health Awareness Month Toolkit which includes resources for increasing awareness about mental health in May and beyond, social media content, graphics, and promotional materials, best practices for supportive and beneficial discussions about mental health, and more. Mental Health America offers graphics and messaging for social media posts as well as free printables including informational handouts, coloring pages, activities, and posters. The National Alliance on Mental Illness‘ theme for Mental Health Awareness Month is “In Every Story, There’s Strength.” Their site offers a variety of social media graphics, a flyer, and an opportunity for individuals to share their mental health story by sending in a video, a message, a quote, or using #MyMentalHealth on social media.
The following video was produced by SAMHSA and is available for download.

